Once, a network marketer selling the pills and powders for weight loss said to me of their target market “Oh, it’s anyone who wants to lose weight.”

Wrong, wrong, wrong.

You just can’t be everything to everyone – especially true in business.

Could she can make more money focusing on brides who need to fit into that gorgeous gown?

How about moms who just gave birth?

Both markets demand, no…will clamor for her products.  If she positions herself in front of them.  And that’s how you make more money.

Our customers demand specialization – make sure you develop a target customer profile and a strategy to deliver what they want.  Turning away from the masses to service the few may sound slightly counterintuitive.  Yet it remains the simplest way to build a loyal, appreciative customer base who know your business is geared to meet their specific needs.

A wise and extremely successful entrepreneur described to me in ten words or less EXACTLY who’s his target market for his chain of Chick-Fil-A restaurants.

“Young mothers, 25 – 39 years of age with two or more young or school-age children,” he drawled in his Alabama accent.  And he gave them precisely what they want – a clean, safe place to sit, enjoy child-friendly meals with an enclosed playground and get a break.

And that’s why he’s a millionaire.

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